Problem

Unlike freelance marketplaces, home renovation platforms face:

• unclear project requirements
• inconsistent pricing expectations
• chaotic communication between homeowners and providers

This leads to poor matches, wasted time, and low trust on both sides.

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Key Insight

A direct copy of freelance marketplaces doesn’t work here.

👉 Homeowners need guided input and clarity before matching
👉 Service providers need qualified leads, not volume

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Solution

• Transformed the Upwork-style bidding model into a structured job posting system tailored for home renovation
• Designed guided project creation flows to reduce vague requirements and improve estimate accuracy
• Built a controlled bidding experience to prevent spam and irrelevant outreach
• Introduced fair lead distribution logic to avoid provider competition imbalance
• Created a scalable design system across 100+ screens for consistent product growth

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Impact

• Increased conversion rate by 62% through structured flows and improved matching quality
• Reduced communication friction by replacing unstructured messaging with guided interactions
• Delivered a scalable foundation for a two-sided marketplace product

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